![]() Sales might not be a factor, both Adele and Taylor Swift had album leaks before their dates and sales seemed unfazed by the premature release. This is the biggest rap album of the year, a leak could ruin whatever promotion or lack of promotion he’s planning. Since Mo-G escaped his OVO tent he's been on Instagram and Reddit threatening to leak songs, makes you wonder if Drake’s downfall will come from in-house? Could the captain be losing control of his ship? Only takes one bad sailor to spark a mutiny. By going a strictly digital route due to his partnership with Apple Music, Drake has been leak free of new material up until the leaks of two nights ago. The same can be said about What A Time To Be Alive. ![]() You don’t want to miss out or have someone spoil the album as if it was a movie or a TV series. ![]() Waiting is a virtue that’s rarely practiced when it comes to downloading music, we want it immediately, fast, there’s an urgency because we have grown accustomed to group listening. Of course links surfaced the very second it dropped and in the heat of the moment you had to decide to buy or wait. Drake successfully kept "the mixtape" a secret, released it through iTunes and surprised the internet. ![]() Thus far, every Drake album has surfaced online a week before hitting the stores - every album except If You’re Reading This It’s Too Late. ![]()
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